If your business is dependent on leads and customers visiting your website, then you should take a second and ask yourself if you’re happy with the amount of business you’re receiving from your website right now.
If the answer is 'yes, I'm happy' and you’re overloaded with work, then you probably have already had your site search engine optimized or chose other means of advertising your business.
However, being that you’re reading this article, you may be in search of answers or suggestions as to generating more traffic to your website.
Why is SEO important?
Now that that's out in the open, let’s address why optimization is important.
For starters, who doesn’t want more business, right? I mean business is money and just about everyone I know enjoys making more money.
So, with that being said, SEO is an essential part of making money using the internet.
Whatever your company sells or offers as a service is more than likely offered by many other companies. Some of your competitors have probably already had their site optimized. My point being is that there are probably 100’s if not 1000’s of sites ahead of you in the search engines.
An Example of the Power of SEO
A pro SEO can rank your site and bring effective traffic your way. Let’s use an example. Let’s say you’re selling candles and you want your site to come up in Google when some one types in “candles”.
Now there is definitely some competition going on to rank for that key term, but not a whole lot. You’re competing with roughly 7 million other sites using that term.
Now you’re probably saying to yourself 7 million! That’s a lot! It may sound like a lot, but it’s not that bad.
The term “candles” was searched a total of 2,580 times over the last 110 days. This is according to a very accurate tool we use to find key terms to use. Let’s say you rank #1 for that term and you get everyone who searched for that term to click on your site. Now, assuming you get 10% of the total traffic to complete a sale, that is 258 sales.
Assuming a candle is 5 dollars and each person only purchased ONE candle. 5×258 = $1290.
Not bad right? The hard part is done. Your ranking is attracting people to your site. Now all you have to do is sit back, relax, and watch sales increase.
The really great part about SEO is once you've optimized (and continue to optimize), every lead you receive is free. And, when you have a relationship with a great SEO agency, your ROI (return on investment) will just get better and better.